Recruitment Marketing Opt-In Database
In order to help you build your Talent Network, WildFire provides a central Recruitment Marketing Opt-In Database to allow contacts from job boards, social networking sites, SEO sites and anywhere else to easily join your recruiting database
We create and host the Recruitment Marketing Opt-In Database for you providing you with an easy way for you to capture contacts into your Talent Network, automatically categorizing all captured contacts by geo-location, job category and individual job type and most importantly the ability to deliver targeted email campaigns to select groups within your database
The Recruitment Marketing Opt-in database provides key benefits enabling you to:
- Increase the number of contacts you collect thus increasing your Job Ad ROI
- Create a new automated sourcing tool
- Build a new pool of candidates for future job posting campaigns
- Enhance your employer brand with potential applicants
For a real-life success story on how the Recruitment Marketing Opt-In Database can help you build your Talent Network, see our Webinar on How to increase the size of your Talent Network.
Why do I need a Recruitment Marketing Database?
You're losing prospects
Every recruitment marketing activity has a funnel, such as the one below. Whether you are posting a job to a job board, running an email campaign or using social network sites, you have a funnel just like this. ATS systems capture the final applicants at the bottom of the funnel. But everyone else in your recruitment funnel is still valuable. Even if this wasn't the right opportunity, they still may be interested in working for your company and hearing about other opportunities. Give them a chance...before they surf away.
Improve your Advertising ROI
You're spending good money to get your job Ads in front of potential candidates. Consider the results of a single job posting to Monster. Which result looks better to you?
Contacts are everywhere!
Without a central recruitment marketing platform, it would be extremely challenging and costly to setup separate solutions to integrate with a single marketing database. With WildFire, all your marketing activies are centralized, turning every activity into a prospecting opportunity. Every Job Ad or outreach turns into an opportunity to engage with more people, helping your company build relationships that you can continue to leverage over time. Your recruitment marketing database will quickly become a strategic differentiator, allowing you to reach the right prospects faster and with more precision than your competitors.
How do we use a Recruitment Marketing Database?
Capture & Automatically Categorize Contacts
WildFire enables all your campaigns to job boards, social networking sites, email campaigns, etc with a custom "opt-in" feature, allowing casual prospects to opt-in to your recruitment marketing database. The very first time a contact applies to your company, they will see the opt-in form. After they complete the form, they will never see the form again, even as they apply to different jobs on different boards/social networking sites.
WildFire will then track the on-going interaction of this contact with your company, automatically categorizing the types of jobs they are clicking on. This rich history will allow you to send very targeted communication regarding other similar opportunities.
Automated, targeted campaigns
All these new contacts are useless if you can't easily leverage them from your existing recruitment system. We know that recruiters live in their ATS system, so we've built WildFire to seamlessly work from ANY web-based ATS system. With WildFire, sending a targeted email campaign is just a button click away.
Mobile / SMS / IM
The current opt-in form simply asks the contact if they would like to opt into your system. However, many people have preferences on how & when you communicate with them. An extremely popular communication channel is SMS messages. Using the current opt-in form, you can ask users if they prefer to be contacted via SMS, and even IM in the near future. The user can then enter their mobile phone or IM name, making it possible to communicate new job opportunities through a method of their choice.
When a recruiter chooses to promote a new job, WildFire will send out the appropriate message to the appropriate contacts via their chosen communication channel.
Want to see our WildFire Platform in action?
Sign Up for a Live Demo and we can show you how WildFire can help you recruit better candidates faster!
